The move, announced just this week, seeks to reform the mobile browsing experience to be less interruptive. Blis urging mobile advertisers to become less intrusive. Thomson says that the initiative is a vital stance against poor quality ads.
Given the rise in in-app advertising, it seems the industry is already shifting towards ads which are less annoying and fit more seamlessly with the user experience.
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That is an increase of more than 3 minutes vs. Q1 2016. The average session length has also increased, to just over 9 minutes.
See full story on bizreport.com
When social media first began, it was all about blogging sites and MySpace. Soon, the birth of Facebook brought with it a sea change that revolutionized the way individuals used social media sites. Over the last decade, social media marketing has transformed the way that companies do business and interact with customers and potential customers.
Mobile game marketing is a competitive and rapidly evolving space, and its becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and weve even seen mobile games sponsor soccer teams. What other changes does the future hold for mobile game marketing?
With everything mobile, advertisers are still figuring out their engagement tactics. As marketers look to reach people on more personal levels, they hope at best, that their ads create enough of an emotional trigger to encourage a click and end with a purchase. In order to reach people personally, its critical for marketers to look at behaviors and interests by generation.
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Intelligence and marketing platform Pyze has unveiled a new tier of services for its Growth Intelligence platform, aimed at app developers seeking a huge boost to download numbers and greater tools for personalized user engagement. The Hyper Growth tier is available for apps with up to 1m monthly active users, and utilizes advanced intelligence to automatically segment users based on a multitude of behavioural attributes. Developers and marketers can then engage each user individually to foster usage, retention and app monetization.
See full story on mobilemarketingmagazine.com
The first available story lets users virtually attend an auto race and interact with the Ford GT vehicle. Ford is no stranger to using VR technology, said Lisa Schoder, digital marketing manager at Ford. If they select the latter, they may slide their mobile devices into the viewer.
See full story on mobilemarketer.com
Despite a slow, steady growth of mobile banking and mobile payments users, there is still a large percentage of consumers who do not see the benefits of accepting digital banking. Can the banking industry encourage non-users to embrace mobile technology? As would be expected, mobile banking use is significantly higher for those consumers with smartphones (53%).
See full story on thefinancialbrand.com
Its no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. Nowhere is this shift to mobile more noticeable than with Facebook.
See full story on adweek.com
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