81%of UK publishers are planning to invest more in mobile advertising over the coming 12 months.That’s according to new findings from AOL which surveyed over 600 mobile publishers on the issue. The research found that publishers were planning to sell 53% of their inventory programmatically and just 47% directly.
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A new report from Research and Markets has highlighted the lead of the US market in programmatic display advertising. That may not come as a big surprise to some, given that the US market has previously been forecast to generate two-thirds of its digital display ads programmatically.
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In the previous article we reviewed what countries of Europe and America have shown installs payout growth for the years 2015-2016. Now we want to talk about Asia, the hugest mobile industry market.
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One of the tendencies in the mobile advertising market in 2015-2016 that define its growth by 40-60% a year is a significant rise in the number of mobile users in developing countries. This was made possible due to the spread of inexpensive Android smartphones in these regions, mainly from Chinese manufacturers.
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Facebook sources have said that it’s currently testing header bidding. Whilst it may be early days, it seems the feature could be rolled out across Audience Network to advertise across the web and mobile apps.
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Pokmon GO is something of a cultural phenomenon. Since its launch last month, Nintendos free mobile game for iOS and Android devices has, according to SurveyMonkey, become the most successful mobile app in history. In addition to surpassing Tinder, its user-base supersedes Facebook, Twitter, Snapchat and others on Google Playstore rankingseven with crashing servers, questionable security and unwanted updates.
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In what appears to be a constant back and forth between publishers and ad blocking companies, AdBlock Plus has made the next move. Just a few days ago Facebook announced that they are taking steps to prevent ad blockers from blocking ads on their desktop version of the site. The move made ads get published in a way that is more similar to normal content, which would not get flagged by the ad blockers.
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Addictive Mobility, the mobile advertising technology platform, has rolled out a full suite of mobile video advertising formats that include Vertical Video, 5 Second Video, and Wrapped Video formats.
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There are many variables to consider in the steps to distributing a product or content, which will lead to generating more sales and consequently more revenue: the speed with which this content is served to the end-user is a defining key point.
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When Facebook bought WhatsApp in 2014, many people were concerned that the company would begin feeding Facebook with user information. They were assured that the Facebook deal would not result in a change to privacy on WhatsApp.
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