The mobile economy which includes 5G, the Internet of Things, smart cities and connected cars is expected to account for 4.5% of North Americas GDP by 2020, according to mobile operators trade group GSMA. That’s a $1 trillion value. But while people and businesses increasingly spend more time on mobile devices and technology, advertisers haven’t quite caught up.
Wharton marketing professor David Bell discuss the opportunities and pitfalls of mobile marketing on the Knowledge@Wharton Show on Sirius XM channel 111.
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