2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world. One trend which is still going strong is video. Its no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and mobile.
See full story on mobyaffiliates.com
The mobile economy which includes 5G, the Internet of Things, smart cities and connected cars is expected to account for 4.5% of North Americas GDP by 2020, according to mobile operators trade group GSMA. That’s a $1 trillion value. But while people and businesses increasingly spend more time on mobile devices and technology, advertisers haven’t quite caught up.
Wharton marketing professor David Bell discuss the opportunities and pitfalls of mobile marketing on the Knowledge@Wharton Show on Sirius XM channel 111.
See full story on upenn.edu
When we begin to analyze the popularity and effectiveness of past marketing fads and current techniques, we can start to get a clearer picture of what the mobile marketing landscape may look like.
So here are some brief insights into what the future may hold for mobile marketers.
See full story on jeffbullas.com
Many top year-end lists are now coming out, and Nielsen has released its ranking of the the top smartphone apps of 2016. In its ranking encompassing both Facebook and Google apps, Nielsen shows Facebook with top two spots (and Instagram farther down), followed by five Google apps.
See full story on marketingland.com
Shouldn’t advertisers be where the people are? The ubiquity of mobile devices is no secret, yet there is a $22 billion gap in mobile advertising in the U.S. alone, according to Mary Meeker’s 2016 trend report. This disparity is bigger in mobile than in any other media channel. In fact, marketers spend more on newspaper ads than consumer consumption warrants.
See full story on streetfightmag.com
Mobile continues to evolve each year. In 2017, the total number of worldwide mobile users is expected to surpass 6 billion across 11 billion mobile devices. And since mobile has become such an integral part of daily life, there are now countless ways for marketers to reap the benefits especially when it comes to collecting and using consumer data.
See full story on streetfightmag.com
Jonathan Levey is digital marketing manager at Flexjet.
Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.
See full story on mobilemarketer.com
Mikhail Prytkov is a Chief Operating Officer at Appness, international IT company that develops a unique marketplace for Facebook mobile advertising, connecting mobile app advertisers and media buyers from all over the world. Mikhail is an expert in mobile advertising industry with over 8 years experience.
What is Appness and how are you positioned in the market?
See full story on mobyaffiliates.com
Ad monetization is an important part of the app creation process at a time when app stores are becoming ever more saturated and cutting through the noise is increasingly challenging. Indeed, the app monetization market is predicted to be worth $102bnby 2020.
See full story on mobyaffiliates.com
Mobile apps’ influence on digital media continues to grow stronger with each passing year. With app marketing taking place in a competitive environment, we turn to research provided by TUNE to better understand the drivers of app download decisions.
See full story on marketingcharts.com
Recent Comments