January 2017

In app marketing delivers real-time, personalized in-the-moment messages to your most loyal customers, your app users. Get the scoop with answers to FAQs.

See full story on urbanairship.com

Its a common misconception that app developers believe the Field of Dreams quote, If you build it, they will come as being the last and final step into building an application. Sure, Great! You finally did it! You created a mobile application! That in its own right is a marvelous achievement, but don’t harbor on it too long.

See full story on aumcore.com

How many times you have heard of term CPA & wondered how’s it different than Affiliate marketing? Well, in this guide you will learn how CPA is different & at the same time similar to affiliate marketing.

See full story on shoutmeloud.com

We all know this situation, some banners simply work better than the rest. Doesn’t matter whether you made that banner, ripped it somewhere or your AM gave it to you (some really do this) as soon as you got a banner like this, you SHOULD IMMEDIATELY duplicate it and make more variations from it.

See full story on matuloo.com

Margie Kupfer is vice president of marketing at 3Cinteractive.

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brands objectives is crucial.

See full story on mobilecommercedaily.com

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.

See full story on mobilemarketer.com

2016 is in the history books. And with the new year comes compelling evidence that 2017 could be one for the history books as well when it comes to mobile marketing.  In fact, a new report and corresponding infographic from B2C reveals just how much mobile marketing has grown in recent years.

See full story on mobilemarketingwatch.com

Brands have begun to embrace personalization. Most notably, we’ve seen companies begin to embrace segmented push messages while increasingly avoiding the dreaded “broadcast” messages (aka spam).

See full story on marketingland.com

2016 was a big year for mobile marketing, but 2017 will be even bigger.  A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not.

See full story on marketingprofs.com