Its a common misconception that app developers believe the Field of Dreams quote, If you build it, they will come as being the last and final step into building an application. Sure, Great! You finally did it! You created a mobile application! That in its own right is a marvelous achievement, but don’t harbor on it too long.
See full story on aumcore.com
Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.
See full story on mobilemarketer.com
2016 is in the history books. And with the new year comes compelling evidence that 2017 could be one for the history books as well when it comes to mobile marketing. In fact, a new report and corresponding infographic from B2C reveals just how much mobile marketing has grown in recent years.
See full story on mobilemarketingwatch.com
Brands have begun to embrace personalization. Most notably, we’ve seen companies begin to embrace segmented push messages while increasingly avoiding the dreaded “broadcast” messages (aka spam).
See full story on marketingland.com
2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make an impact on the work of all mobile marketers—whether they know it or not.
See full story on marketingprofs.com
As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar But do I really need an agency? Cant I do it myself? Can’t I hire a few smart kids to do Google and Facebook for me?
See full story on marketingland.com
Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network.
See full story on marketingland.com
Native ads have taken hold of the market and are poised to dominate in the next few years.Business Insider predicts native display ad revenue in the United States will make up 74% of the country’s total display ad revenue by 2021. (For reference, the current share is around 56%.)
See full story on mobyaffiliates.com
It appears that mobile advertisers in Asia are beginning to move their mobile advertising budgets from media buying towards audience buying strategies. According to new research from Asian data firm,Vpon, audience buying will account for 50% of total advertising budgets by 2018.
See full story on mobyaffiliates.com
If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most people already know that mobile video is expanding rapidly in popularity, they may not realize just how well it really performs. According to a recent study from Smaato, a global real time advertising platform, mobile video outperforms all other options by 11x in terms of eCPMs.
See full story on pacedm.com
Recent Comments