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Mobile app marketers will lose up to $100 million this year due to app install and engagement advertising fraud.

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People are focused on the fact that there’s no headphone jack on the new iPhone. But while that’s grabbing attention, Apple introduced a set of solid upgrades that will surely drive iPhone 7 and 7 Plus sales. The company also rolled out Apple Watch 2.0, which it said was second only to Rolex in terms of sales revenue.

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Growing your app isn’t easy, even for powerhouses like Pinterest. See how it’s tackling international expansion with usage insights and user feedback.

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Ryan Gray is the current Founder & CEO of RevMax Marketing, Inc. Working online since 1998, Ryan has developed seven different successful Internet Start-ups and is considered an expert in mobile media buying.

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When social media first began, it was all about blogging sites and MySpace. Soon, the birth of Facebook brought with it a sea change that revolutionized the way individuals used social media sites. Over the last decade, social media marketing has transformed the way that companies do business and interact with customers and potential customers.

Mobile game marketing is a competitive and rapidly evolving space, and its becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and weve even seen mobile games sponsor soccer teams. What other changes does the future hold for mobile game marketing?

Intelligence and marketing platform Pyze has unveiled a new tier of services for its Growth Intelligence platform, aimed at app developers seeking a huge boost to download numbers and greater tools for personalized user engagement. The Hyper Growth tier is available for apps with up to 1m monthly active users, and utilizes advanced intelligence to automatically segment users based on a multitude of behavioural attributes. Developers and marketers can then engage each user individually to foster usage, retention and app monetization.

See full story on mobilemarketingmagazine.com