Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow.

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As we begin our descent to the end of 2016, its vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so its wise to stay updated on new approaches and trends.

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As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar But do I really need an agency? Cant I do it myself? Can’t I hire a few smart kids to do Google and Facebook for me?

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How many times you just ask yourself : what am I doing wrong? Why I’m still chasing companies to be paid? How can I raise my revenues selling my online traffic?

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How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies.

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With a constant growth of mobile audience it becomes apparent that mobile traffic monetization is crucial for every money-focused website owner. A recent study shows that 76% of internet access is from mobile in 2016, and its not about to stop growing.

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Us marketers are used to hearing our peers banging on about the need to optimize for mobile. If you are thinking about going that step further with mobile marketing and developing your own mobile app, you’ll want to know which mobile operating system you should build your app for.

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Google announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network.

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We’re all about finding that “secret source.” However, we have to systematically think this out so we make full use of every traffic source out there. Regardless if a traffic source works for a particular campaign or not, I like to make sure I come out with at least some knowledge so I’m constantly learning how the industry is evolving.

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Many mobile marketers like to tout the various benefits a well-defined marketing plan, however there are still lots of campaigns destined to flop due to poor research, lack of goals and missed opportunities. With thousands of how-to articles, case studies & data insights circling the web, how do marketers keep getting it wrong?

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