Thanks to comScores latest U.S. Mobile App Report and analytics agencies, brands can better measure mobile effectiveness to create app strategies ideal to their markets. When targeting Millennials,for example, it’s…

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It seems that Snapchat has channeled some of Instagram this time, in rolling out its World Lenses for iOS and Android mobile devices.  The new AR feature lets users change their surroundings whilst snapping a shot or…

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The way we ask for information is changing. The way we optimize must change too.

Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015.  How can we keep up with this fast paced device to stay ahead of the game tomorrow?

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People love to interact with their media brands in a two-way conversation. We heard from local media brands in Austria (VOL.AT) and Germany (HNA) how they are interacting and engaging with readers through WhatsApp, Snapchat, and even Viber (24Sata in Croatia).

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Mobile devices have overtaken computers as the primary method of consuming digital media in Britain for the first time.

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As more people are on mobile devices all the time, the ability to analyze the journey a user takes from an ad impression to a purchase is becoming much easier. This gives publishers the ability to prove ROI for their advertisers and it means that advertisers can better plan their marketing budgets with a focus on proven results.

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Any marketer knows that acquiring users takes hard work, and oftentimes, major ad spend. In 2015, an estimated 25% of total U.S. mobile ad revenue came from app-install ads. By 2020, U.S. app-install ad revenue is slated to grow to over $7 billion.

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Alan S. Knitowski is founder/CEO of Phunware

Everywhere you look, at any time, everyone seems to be using their smartphone. Whether they are texting, using social media or shopping, these on-the-go consumers are living a digital lifestyle and taking their mobile devices with them.

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The rise of online DIY app builders has made it easy for business minded people to enter the mobile market. White label app building platforms give entrepreneurial minded individuals all the tools they need to start their own mobile app company without the need to add expensive developers to the payroll.

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Snapchat has made some changes to its Stories once again. It now features Stories further up in the app and above Discover, as part of a reshuffle to help users see more of what their friends and families are up to.

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