Sure, the explosive marketing popularity of Pokemon Go is sensational.  But the last thing you want to do is chase around for PokStops, gyms and gamers.

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Mobile marketing still strives to meet people where they are, at any time of day. And the challenge of mobile marketing remains the same: How should you insinuate your work into the lives of other people without mistreating them?

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How can I make money with my blog? I’m a developer, is there the possibility to monetize my apps? How can I do it? I have created a website, now what?

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This wasn’t how Samsung was hoping to end the year. As the competition is rushing to get product out the door in the lead up to the holidays, the company is licking its wounds and trying to move on from one of the largest consumer electronics PR disasters in recent memory.

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Google has announced a new way to locate content within apps on Android phones. “In Apps” is a search tab that allows this, a new addition to the Google app for Android.

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It is clear, as it has been for quite some time, that mobile is the future of content consumption. As in-app time continues to eclipse mobile web, it appears advertisers should focus their efforts on in-app. However, there are pros and cons to both environments.

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Vungle, the in-app video advertising platform, has just partnered up with mobile instant messaging app Kakao to develop new ads for the Kakao Game Ad+ Service. The latter is a new way for Kakao to generate in-game ad revenue.

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Justin Kan, YC Partner, serial entrepreneur and one of the internet’s most-loved reality stars, has started another venture in the form of Whale, a video Q&A app.

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Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as:

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Native ads have taken hold of the market and are poised to dominate in the next few years.Business Insider predicts native display ad revenue in the United States will make up 74% of the country’s total display ad revenue by 2021. (For reference, the current share is around 56%.)

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