AppLovin, the mobile marketing platform, has just sold a majority interest in the company to Orient Hontai Capital, a private equity investment firm, valued at $1.4bn. The firm previously received just little funding of $4m from angel investors and was profitable within a month of its launch.
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The technology of marketing is always growing and shifting, keeping professionals on their toes. Given the speed in these technological advances, business owners may be surprised to discover mobile apps are emerging as one of the most effective marketing tools.
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Mobvista has officially launched a new video ad mediation platform, which will help developers maximize the revenue they are able to earn from their apps. It is a supply-side platform that focuses on native and video ads, and the system is being called Mintegral.
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Snapchat has recently begun to distribute marketing codes which prompt people to scan them for various promo add-ons in the app. The Snap to Unlock advertising format is the social media company’s latest innovation to entice advertisers to engage with consumers in-app.
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At the Dmexco ad tech conference in Germany, Marketing Week assembled a group of marketing experts to discuss what mobile programmatic means for creative, media-buying and viewability at an event sponsored by TubeMogul.
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We live in an increasingly connected world and these days a great many people have access to the internet via their smartphones. As a measure of this, there are now more mobile devices than there are people in the world. There are more Google searches conducted via mobile than are entered on desktop PCs.
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In the Mobile App Advertiser Trends Report from Kenshoo, it was reported that Facebook and Instagram are seeing major increases in mobile app install ads. Mobile apps are a massive market, and it continues to grow every day. With most people already using smart phones, and those who are’nt are moving in that direction quickly, it is no surprise that this is such a hot area.
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Today’s world is heavily smartphone driven. Our dependency on our smartphones and tablets is unbelievable. I come across one article every day that discusses the limitations of being so involved with our smartphones and tablets. But all of us have millions of reasons to be thankful for the comfort that these smartphones and tablets have brought to our lives.
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We’ve talked a lot about data quality in the past including the cost of bad data. But despite a basic understanding of data quality, many people still don’t quite grasp what exactly is meant by quality.
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Donuts are great. But, when it comes to choosing what donuts to have, it can be pretty difficult to commit to just one. It helps to remember that they are all basically the same, fried dough filled or topped with different forms of sugar.
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