Mobile Marketing

Exponential, the mobile advertising and intelligence firm, recently published a guide on advertising viewability, which highlights current issues and usages of viewability measurements within digital campaigns.

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Instagram launched their Stories system just a couple months ago, and they have been working hard to encourage people to view these videos. This includes giving stories a very prominent position at the top of the screen for all users. These efforts have really been paying off. According to the latest reports, Instagram Stories are getting 100 million people to view them each day.

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With social media having demonstrated strong success in bringing together device users globally, advertisers haven’t trailed far behind. This has driven market opportunities as well as a shift in budget focus. According to a new report from Gartner, 80% of social marketers are now having a social ad program with two-thirds able to provide specialized customer support over the coming year.

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Today, YouTube content creator has become a real career path, with YouTuber’s net worth skyrocketing, while eight out of the 25 most subscribed channels are dedicated to video games.

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Mobile apps need marketing to a great extent for their success. In spite of the competition, one has to devise strategies to reach the intended audience of the apps.

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Insert, the in-app marketing platform has launched a landing page for mobile apps. The addition lets app developers and advertisers create customized landing pages within their apps to make sure that customers arrive from push notifications, ads, social media or emails to personalized landing pages.

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Market leaders, including Google and Facebook, have adopted a “mobile first” mindset for their businesses. Maybe you’re doing the same with your own company.

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Now Facebook is giving its most outgoing users a dedicated app for browsing and searching for stuff going on nearby. And thanks to the Facebook Events apps ability to pull in calendars from your phone, you can see all your plans in one place, so you know when you’re free.

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It appears that mobile advertisers in Asia are beginning to move their mobile advertising budgets from media buying towards audience buying strategies. According to new research from Asian data firm,Vpon, audience buying will account for 50% of total advertising budgets by 2018.

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Google has been making a name for itself lately as advocates of fast-loading web pages on mobile devices. As it turns out, Google actually has the slowest loading home page on mobile devices compares to its major competitors.

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