Its time to call it: The mobile wars are over. The mobile market was once vibrant and variegated, a virtual coral reef of odd devices aimed at specific users. There was a phone with a 3D camera! There was one with a weird version of Android that catered to the security-conscious! There was one with a bigger, removable battery and another made up of small parts that you could put together.
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Push notifications can be a great tool in engaging an app audience to return to use an app, view news and add-ons or download a new product. However, they can also be disruptive to the overall user experience and pop up at times when consumers may be busy or get easily annoyed.
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Do you have an idea for an app but you don’t know where to start? There are over 1 billion Android devices worldwide, providing a way for you to deliver your ideas to the right people at the right time.
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For marketers looking to expand outside of the United States, Australia is a very smart target audience. It is a great way for marketers to expand globally since they share a similar culture and language. Digital advertising in this country/continent also does very well, especially over the past year.
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An increasing number of global ad networks are slowly but surely breaking into the Asian market and one of the main reasons behind this is the potential power that Korea holds. It is seen as a test market for many companies..
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The mobile security market is taking flight due to high-profile hackings, but is there such a thing as an unhackable phone? Especially one that costs as much as $14,000?
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If you’re looking for the best way to boost your return on investment in digital advertising, mobile video is the ideal choice. While most people already know that mobile video is expanding rapidly in popularity, they may not realize just how well it really performs. According to a recent study from Smaato, a global real time advertising platform, mobile video outperforms all other options by 11x in terms of eCPMs.
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Mobi.Info, the data platform for mobile app publishers created by mobile advertiser Airpush, has now officially launched.
The platform offers a more innovative way for publishers to tap into revenue streams through its mobile data marketplace. Essentially, developers can upload their collected, anonymous user data and share it with other marketers on the global marketplace.
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Google has now made it possible to search within apps on Android phones. In Apps search allows Android users to look for content within their installed apps using the Google app.
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InMobi is launching a new suite of advanced video ad formats to the Indian market. This market has already seen a 150% growth rate so far in 2016 for mobile video ads, and that is expected to continue through the rest of the year and into 2017. Video ads see significantly higher engagement rates than traditional ad formats, which is why ad networks continue to invest so heavily in this area.
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