The first available story lets users virtually attend an auto race and interact with the Ford GT vehicle. Ford is no stranger to using VR technology, said Lisa Schoder, digital marketing manager at Ford. If they select the latter, they may slide their mobile devices into the viewer.
See full story on mobilemarketer.com
Despite a slow, steady growth of mobile banking and mobile payments users, there is still a large percentage of consumers who do not see the benefits of accepting digital banking. Can the banking industry encourage non-users to embrace mobile technology? As would be expected, mobile banking use is significantly higher for those consumers with smartphones (53%).
See full story on thefinancialbrand.com
Its no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. Nowhere is this shift to mobile more noticeable than with Facebook.
See full story on adweek.com
Recent Comments