Whether you call it advertising analytics tools, campaign management tools, or just tracking tools, you need a solution when it comes to mobile marketing.
If you’re going to start promoting mobile offers then there is one rule I would suggest you live by: track everything. And I mean everything.
There are a few different tracking options you can choose from, however, the tracking software I think every affiliate should use – is Voluum.
Voluum is a mobile marketing tracking tool that allows mobile marketers to see the success of every purchased visitor, from click to conversion.
Accurate tracking is critical to ensuring your overall mobile marketing success.
Taking into account your specific objectives, you’ll need to make certain you’re measuring key metrics like brand engagements, app launches, registrations, purchases, video views, and that’s only the tip of the iceberg.
You’ll likewise need to have the capacity to effortlessly gauge these metrics over the different channels you’re advertising on.
What is Tracking
If you’re a mobile marketing veteran, you probably already know what tracking is. If you’re less familiar, in its broadest definition, tracking refers to a method of identifying how users discover your site.
Specifically, you can use tracking software like Voluum to fully consolidate and streamline mobile advertising, tracking and optimization. These metrics will help you optimize a campaign and make it profitable.
Voluum’s strength lies in 4 separate attributes;
- scalability
- minimized click loss
- no downtime
- and ease of use
This is all made possible because Voluum is a SaaS tool built on proprietary database technology. And currently, their new DSP functionality is fully integrated into their tracking tool.
You’re paying for every single visitor and you want to make sure you can track a variety of metrics to better analyze data and tweak campaigns. At the very least, you’ll want to track standard stuff like placements, times, and locations, but you can also track device type, service provider and many other things.
Why You Must Have A Tracking Tool
You’re paying for every single visitor and you want to make sure you can track a variety of metrics to better analyze data and tweak campaigns. At the very least, you’ll want to track standard stuff like placements, times, and locations, or track device type, service provider and many other things.
Depending on the traffic source, with mobile-display advertising platforms like Voluum, you can even track variables such as age, gender, state, keywords, URLs and so on.
Remember, tracking provides direct insight into how your mobile marketing campaigns are doing. The data equips you with the ability to decide what’s working and where you can make improvements.
4 ways tracking grows your business through insights
1. Keyword Insight
You may be under the impression that just because you’re a small business owner, you’re closer to the customer and understand the words and phrases that are driving people to your offers. In truth, tracking gives you proof through the data.
Tracking provides insight into which words are the big drivers to your offers. It also not only shows you how many people searched the term, but also if they are new or returning visitors and how long they stayed.
2. Customer Insight
Now that you understand what your customers are looking for, it gives you a better idea of who they are, how they behave, how they segment their keywords and compare it to how you are segmenting. With this data you’ll find the most interesting ways your customers behave.
3. Social Insight
This insight allows you to adjust resources and money to maybe one channel more so than another. These social insights allow you to:
- Identify the traffic coming to your offer and what that traffic does on your site
- Understand which of your social channels are the top performers with your target audience
- And equips you with the right data to make more informed decisions
4. Trends and Conclusions
Tracking is meant to help you see not only the differences in data from week to week, but also to let you see the trends over time. But make sure you’re not drawing conclusions too quickly. Ensure that with the trends and segmentation, you can find what is driving people away if necessary.
Conclusion
If you aren’t currently using tracking for your mobile marketing campaigns and looking for ways to drive down the cost, give Voluum a try. The better you understand your users and the factors that drive interaction and monetization, the more you’ll be able to effectively encourage long-term engagement throughout the customer journey.