Shouldn’t advertisers be where the people are? The ubiquity of mobile devices is no secret, yet there is a $22 billion gap in mobile advertising in the U.S. alone, according to Mary Meeker’s 2016 trend report. This disparity is bigger in mobile than in any other media channel. In fact, marketers spend more on newspaper ads than consumer consumption warrants.
See full story on streetfightmag.com
Recent Comments