Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

By January 23, 2017Mobile Marketing

 

This fall was packed with announcements about Googles mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future.

Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a Googler that it was indeed coming.

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